Sustainability Vision

Changing the Future Landscape Through Eyewear

Good eyewear should “change the future landscape.”
That is the belief at JINS.

The lives of people after they start wearing eyewear made by JINS, as well as all the workers involved in the industry, and ultimately the people who do not use eyewear. The future landscape that spreads out beyond the eyes of all parties will be changed into a sustainable and better one.

To this end, we are working on various missions.
For example, the challenge of recyclable eyewear production to reduce environmental burdens. Coexistence with local communities and regional development, and support for children. Research on light to protect the health of the eyes and its awareness-raising activities. Manufacture of sensing devices that care not only for vision but also for body posture and mental health.
And the development of medical devices that correct myopia as well as proactively prevent it.

At a time when one third of the world’s population is said to be short-sighted and the social cost due to this condition continues to increase.
If the eyewear industry can make innovation happen, it will have an impact that will change the future of society as a whole.

High quality at the best price for everyone who needs it.
With this desire in mind, JINS has been looking ahead to the future of society, defying conventional wisdom, and constantly taking action through eyewear since the time of its foundation, when it breathed new life into the industry’s conventional practices.

Magnify Life

Believing that the richness of humans will spread out beyond our actions.

JINS Commitments

Changing the Future Landscape Through Eyewear.|2050|A circular society that coexists with the Earth and nature|A society in which people can live long and happy lives|A society in which diverse people can work under fair conditions

A circular society that coexists with the Earth and nature

Create circulation. A future without consumption.

There are a number of environmental issues on this planet, with the economic activities of humans at the root. If this is the case, can we make a change in the way people consume? We would like to address environmental issues with the attitude of challenge that is typical of JINS. First of all, to achieve carbon neutrality. To increase the ratio of renewable energy to 100% in order to achieve virtually zero CO2 emissions within the Group. At the same time, for products, to promote zero waste products and shift to 100% recyclable eyewear. Regarding the environment as well, we will continue to try to create “new standards.”

A society in which people can live long and happy lives

No more myopia. Pursuit of happiness through vision.

The number of people with myopia on this planet continues to increase, and it is said that it will reach 5 billion by 2050. To reduce myopia to zero. This is our responsibility and mission as a company that has been involved in myopia-correcting eyewear for many years. We will engage in research and development related to the control and prevention of myopia and transform our business into a service platform that will lead to zero myopia. By positioning “well-being” through vision as “well-seeing,” we will not only conduct research on myopia control technology and develop eyewear that aims to improve physical and mental health, but will also deliver surprises and joy to people around the world through vision by providing excellent “viewing” experiences.

A society in which diverse people can work under fair conditions

Companies. Regions. The Earth. Be a place where each and every individual can shine with different personalities.

Gender, nationality, and disability. Each of us can live and work as we are, without our individual intentions and characteristics being disregarded. As a company on this earth, we would like to continue to contribute to such a society. To achieve this, we must first pursue the happiness of all those who work at JINS. We are committed to fair opportunities for success and respect for human rights. We aim to be an organization where the concept of diversity and inclusion permeates throughout.


A strong organization that will continue to grow for the next 50 years

Be an organization that nurtures goodness.

To build strong governance, honesty and integrity are indispensable above all. An organization that nurtures goodness, that is, an organization that attracts, nurtures, and rewards good people. We believe that this perspective is necessary more than anything in order to respond quickly to the latest issues and to ensure high levels of risk management. Be diverse and respect each other. Establishing an open environment where everyone can speak frankly ―― this is the future where JINS should be heading.


E A circular society that coexists with the Earth and nature

Consideration for climate change

  • Reduce greenhouse gas (CO2) emissions by 30% (compared with 2020/SCOPE 1+2)
  • 100% renewable energy at roughly a half of stores in Japan
  • 7 Affordable and Clean Energy
  • 13 Climate Action

Circulation of natural resources

  • 50% of eyewear sold to be made from sustainable materials
  • Recycle 100% of demo lenses*
  • Reduce waste
    • Reduce waste at the head office by 30% (compared with 2018)
    • Reduce operational waste per store by 30% (compared with 2021)
    • Reuse 30% of fixtures when renovating stores (compared with 2021)
    • Reduce product disposals and develop a reuse cycle
    • Maximize the product life cycle
  • 12 Responsible Consumption and Production
  • 14 Life Below Water
  • 15 Life On Land

Environmental management in the supply chain

  • Determine the state of water resource usage and establish goals (through 2025)
  • 100% legal compliance in hazardous chemical substances and wastewater management
  • Develop a traceability system for the supply chain
  • 6 Clean Water and Sanitation
  • 12 Responsible Consumption and Production
  • 14 Life Below Water

Promotion of biodiversity

  • 100% of new roadside stores to be stores in coexistence with the environment
  • 14 Life Below Water
  • 15 Life On Land

*Demo lenses are plastic lenses fit into glasses before they are sold to prevent the frames from losing their shapes.

S A society in which people can live long and happy lives

Development of technology, products, and services that prevent myopia from progressing

  • 100% of stores to collaborate with ophthalmologists
  • Put an end to the spread of myopia through development and dissemination of Violet Glasses
  • 3 Good Health and Well-Being
  • 9 Industry, Innovation and Infrastructure
  • 17 Partnerships for the Goals

Promoting social diversity

  • Close the gap in available product choices for men and women
  • 5 Gender Equality
  • 16 Peace, Justice and Strong Institutions

Development of eyewear and associated businesses that provide new value

  • Spread eyewear that visualizes and improves mental and physical conditions
  • Develop eyewear that provides new value
  • 9 Industry, Innovation and Infrastructure

Advocating for eye health and providing an excellent viewing experience

  • Programs and activities to nurture people’s eyes such as “Miru-iku” and support for the arts
  • 4 Quality Education
  • 17 Partnerships for the Goals

Creating stores that coexist with local communities

  • Promote next-generation stores that provide services in coexistence with local communities
  • 11 Sustainable Cities and Communities
  • 17 Partnerships for the Goals

S A society in which diverse people can work under fair conditions

Diversity among employees

  • 30% of managers to be female
  • 10% of employees in Japan to be foreign nationals
  • Acquire PRIDE Index Gold
  • 100% of childcare leave to be taken for both men and female
  • Ratio of workers with disabilities to be 150% of the statutory minimum
  • 5 Gender Equality

Occupational health and safety and satisfying workstyles

  • Zero serious incidents at Group companies in Japan
  • Progressive workstyles that set examples for other companies and countries
  • Abolish mandatory retirement (*mandatory retirement for certain positions to remain)
  • 8 Decent Work and Economic Growth

Development of human resources

  • The ratio of employees with high productivity and engagement at 25%, eNPS-30
  • Create a system for supporting social contribution activities of individual employees
  • Develop in-house ventures that contribute to society
  • 4 Quality Education
  • 8 Decent Work and Economic Growth

Human rights in the supply chain/ labor management

  • Zero serious incidents in the supply chain
  • Continuously monitor the supply chain and fully eliminate unfair labor and accidents
  • 5 Gender Equality
  • 10 Reduced Inequality

G A strong organization that will continue to grow for the next 50 years

Sound governance structure

  • Systems to lead the adoption of various guidelines
  • Ensure diversity in the Board of Directors
    • Eight or more Directors
    • Appoint female Directors (at least three or more)
    • Increase the number of Independent Outside Directors (more than half)
    • Appoint Directors who are foreign nationals
  • Zero serious incidents (such as compliance violations)
  • A state in which risks are thoroughly managed
  • 5 Gender Equality


Process of Identifying Materiality

JINS aims to create a sustainable society and enhance its corporate value by achieving its vision, Magnify Life, through its business activities. In order to ensure the sustainable survival of this society, we have identified six materiality based on both perspectives of significance for stakeholders and the size of the impact on management at JINS. They have been identified based primarily on global issues such as ESG (environment, society, and governance) and SDGs, and have been developed by reviewing items with a variety of indicators including international guidelines such as the GRI Standards, in consideration of their importance to JINS, its stakeholders, and the survival of this society.