CEO's Message

Be full of

When JINS first introduced our vision - “Magnify Life,” we promised:

We will look for the unseen,
create new standards,
and think beyond glasses.

Without change, we cannot make way for the unseen.
We should not settle nor compromise, but scramble for innovation.
In July 2019, JINS will step up to a new stage.
As an eyewear platform company, JINS HOLDINGS will set sail to make the world a more interesting place.
What’s most important is that each and every employee is passionate and excited with their work.
Using “data,” “product,” and “experience” as our strength, we want to be without hubris, without fearing change, and be an organization that continues to create new norms.
Please look forward to our continued progress.

Hitoshi Tanaka
Founder and CEO