VISION
Magnify Life
JINS encourages people
to change the way they view the world,
to enrich their lives and unlock new experiences.
We look for the unseen, create new standards,
and think beyond glasses;
to Magnify Life.
Attitudes
JINS Attitudes determine all our activities, bring clarity and coherence to what we do, and provide keys for the right business decisions.
Progressive
Do not fear change. Take on new challenges without being bound by conventional wisdom. The excitement will come from both you and I. We create the new standard.
Inspiring
Inspire with products and services, personality, passion and ideas. We are inclusive — we understand and connect with others. We become a source of joy, no matter how small it is.
Honest
Be honest. Whether it’s customers, colleagues, communities, or the global environment, the heartbeat of our business is human connection. Breakthroughs happen from empathy and sincerity. Make no compromises. Let’s become a brand that people can’t live without.