Coexistence with Local Communities, Regional Development, and Development of the Next Generation

Under the vision, Magnify Life, JINS aims to enrich people’s lives so that people can live a prosperous life by "seeing," and intends to fulfill its corporate social responsibility in international and local societies. JINS especially focuses on projects for future of children, the leader of the next generation, and contribution to local communities, including Maebashi, Gunma, where JINS was founded. We aim to realize a future in which all people involved with JINS can lead enriched and expansive lives.

Medium- to Long-term Goal

No more myopia. Pursuit of happiness through vision.

The number of people with myopia on this planet continues to increase, and it is said that it will reach 5 billion by 2050. To reduce myopia to zero. This is our responsibility and mission as a company that has been involved in myopia-correcting eyewear for many years. We will engage in research and development related to the control and prevention of myopia and transform our business into a service platform that will lead to zero myopia. By positioning “well-being” through vision as “well-seeing,” we will not only conduct research on myopia control technology and develop eyewear that aims to improve physical and mental health, but will also deliver surprises and joy to people around the world through vision by providing excellent “viewing” experiences.

2050 No more myopia. Pursuit of happiness through vision.

Promoting social diversity

  • Close the gap in available product choices for men and women
  • 5 Gender Equality
  • 16 Peace, Justice and Strong Institutions

Advocating for eye health and providing an excellent viewing experience

  • Programs and activities to nurture people’s eyes such as “Miru-iku” and support for the arts
  • 4 Quality Education
  • 17 Partnerships for the Goals

Creating stores that coexist with local communities

  • Promote next-generation stores that provide services in coexistence with local communities
  • 11 Sustainable Cities and Communities
  • 17 Partnerships for the Goals