JINS JINS PARK

Initiative by Overseas JINS

Main Activities

Annual Planting of One Cherry Tree for Each Store in China at Tongji University

Every year, JINS China plants cherry trees at Tongji University, a school that attracts students and visitors from all over the world. JINS plants one cherry tree for each JINS store in China. Cherry blossoms are a symbol of spring in Japan, and enjoying their beauty in various ways, such as flower viewing (hanami), is part of Japan's culture. JINS hopes that the trees it plant will provide a taste of that culture while creating a place of relaxation. In September 2018, JINS held a tree planting ceremony and planted 20 cherry trees. The following year, in March 2019, we planted 120 saplings to match the number of stores JINS has opened in China, bringing the total number of cherry trees to 140. JINS plan to continue planting trees for each new store, every year.

Providing a Field Trip Program to Children in Hualien, Taiwan

The JINS Taiwan headquarters hosts a field trip program, which invites mainly fourth and fifth graders from Shin-Cheng Elementary School in Hualien County. JINS launched the “JINS Telescope Project” as an initiative to broaden children’s perspective and encourage their dreams. The students will visit stores, and tour the head office to learn about the duties of marketing, accounting, education and various departments through games. This gives them opportunities to take a different perspective from their daily lives.

Cases for Causes: Cases Designed in Collaboration with a Variety of Nonprofits in North America, with All Proceeds Donated

JINS North America has launched its original project “CASES FOR CAUSES” with the opening of the first store in North America. The project aims to “make the world a better place to see,” with eyewear cases designed in collaboration with various non-profit organizations that support the initiative. The case design has increased to seven, and is implemented in all physical stores and E-commerce sites in North America (as of January 2020). By donating 100% of the profit, JINS hopes to take part in making this world a better place with its collaborators.

*Examples of Cases

  • Japan case

    The Japan Case supports the efforts of local nonprofit organizations to preserve Japanese cultural heritage, provide opportunities to experience Japanese culture, and engage in enjoyable activities for local communities.

  • Trail case

    The Trail Case supports the efforts of local nonprofit organizations involved in the maintenance, preservation and paving of trails used for hiking, cycling and other outdoor activities.

For details on the work supported by other collaboration cases, please see the link below.

Details