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Theme

Coexistence with Local Communities, Regional Development, and Development of the Next Generation

Under the vision, Magnify Life, JINS aims to enrich people’s lives so that people can live a prosperous life by "seeing," and intends to fulfill its corporate social responsibility in international and local societies. JINS especially focuses on projects for future of children, the leader of the next generation, and contribution to local communities, including Maebashi, Gunma, where JINS was founded. We aim to realize a future in which all people involved with JINS can lead enriched and expansive lives.

• Coexistence with local communities and regional development

  Main activities

  • Contribution activities to Gunma/Maebashi
  • Nationwide expansion of stores
  • Contribution to local agriculture
  • Use of local artists

• Projects for Children’s Futures

  Main activities

  • Provision of education and educational materials
  • Providing courses on eye health
  • Support for work experience classes

• Support for disaster-stricken areas and developing countries

  Main activities

  • Disaster recovery support
  • Donation of eyeglasses in times of disaster
  • Donation of eyewear to developing countries

• Promoting social diversity

  Main activities

  • Creation of employment for people with disabilities
  • Business cooperation to support people with disabilities
  • Universal Manners Certification
  • Discounts with electronic disability certificate

• Support for cultural activities

  Main activities

  • Disseminating culture from JINS stores
  • Office art
  • Photo fair sponsorship
  • Collaboration with architects

• Initiative by overseas JINS

  Main activities

  • CSR activities in China
  • CSR activities in Taiwan
  • CSR activities in North America

Medium- to Long-term Goal

No More Myopia
Pursuit of Happiness through Vision

The number of people with myopia on this planet continues to increase, and it is said that it will reach 5 billion by 2050. To reduce myopia to zero. This is our responsibility and mission as a company that has been involved in myopia-correcting eyewear for many years. We will engage in research and development related to the control and prevention of myopia and transform our business into a service platform that will lead to zero myopia. By positioning “well-being” through vision as “well-seeing,” we will not only conduct research on myopia control technology and develop eyewear that aims to improve physical and mental health, but will also deliver surprises and joy to people around the world through vision by providing excellent “viewing” experiences.