Policy

Policy for Responding to Climate Change

JINS, as a leading company of the eyewear industry in Japan, will promote reductions in greenhouse gas emissions across the entire supply chain, as it agrees with policies for realizing a decarbonized society by 2050 which have been set by the Paris Agreement and the Japanese government.
JINS will take proactive actions from the aspect of both risks and business opportunities as responses to climate change and create new value by contributing to solving environmental issues to become a company trusted by society and stakeholders. In addition, JINS has been taking step-by-step measures against greenhouse gas emissions across the entire supply chain (Scope 3), not to mention direct responses to greenhouse gas emissions (Scope 1 and 2). In this way, JINS is making efforts to achieve the Goals for 2030 successfully.

Medium-term Goals for 2030 and Progress

Reductions in Greenhouse Gas (CO2) Emissions

In order to achieve virtual carbon neutrality by 2050, JINS has established a goal to reduce greenhouse gas emissions 30% by 2030 (Scope 1,2/ compared with 2020). Additionally, starting from 2022, we calculated and released emissions for Scope 3. In 2023, we expressed our support for the long-term goal set by the Paris Agreement to “hold the global average temperature increase to well below 2℃ above pre-industrial levels and to pursue efforts to limit the temperature increase to 1.5℃.” We also upwardly revised our Scope 1 & 2 emissions reduction target from -30% to -42% by 2030 (compared to 2020 levels), set a new Scope 3 emissions reduction target of -25% (compared to 2022 levels), and formulated a roadmap for emissions reductions. Furthermore, we will expand measures to achieve carbon neutrality with net zero emissions by 2050.

Switching to Renewable Energy in Stores in Japan

In order to virtually achieve carbon neutrality by 2050, JINS has established a goal of reducing greenhouse gas emissions by 42% (Scope 1 and 2/compared with 2020) by 2030. As concrete measures to achieve this goal, we will promote the switch to renewable energy sources for electricity at our stores in Japan, and at the same time, we will comprehensively promote the efficient use of energy by reducing electricity consumption at stores and optimizing logistics.

Initiatives to Achieve Goals

CO2 Emissions Reduction through the Use of Renewable Energy Sources for Electricity

Among the stores JINS operates, JINS aims to switch to 100% renewable energy at roadside stores where it has s direct contract with the power company at an early stage by purchasing renewable energy power from the power company and installing solar power generation equipment, etc. For other stores, we will cooperate with facility management companies to switch to renewable energy, aiming to convert electricity in all stores to renewable energy in the future.

Adoption of Solar Power Equipment at Roadside Stores via PPA

*JINS Kanoya

In April 2023, we installed solar power equipment at 15 roadside retail stores under a PPA contract that allows us to receive a supply of additional renewable power without incurring the costs of an initial investment and maintenance for solar power equipment. This solar power equipment is expected to reduce CO2 emissions by 56.85 t-CO2/year (equivalent to the amount absorbed by approximately 4,030 cedar trees).* We will continue to install solar power equipment at roadside stores as a part of our measures to reduce Scope 1 and 2 emissions.
*According to TG Power Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director and President: Yosuke Shigemura), our partner for the PPA contract.

Production of Recyclable Eyewear Products

In May 2021, as the first step in our recyclable eyewear initiatives for 2050, we launched a new line of classic and refined design frames from our sunglasses brand JINS&SUN, using highly biodegradable bioplastic materials.
These products use M49, a plant-based bioplastic that has a higher degree of biodegradation by microorganisms than ordinary plastics. M49 was developed by long-established Italian eyewear materials manufacturer Mazzucchelli 1849 S.p.A., which has fans all over the world for producing high quality and beautiful materials, and it is a high-quality material that is not only environmentally friendly but also aesthetically pleasing with its beautiful luster, transparency, pleasant touch, and smooth surface.
While combining these environmental considerations with quality, we have set prices that are accessible by customers of all ages. To ensure that our customers can use our products for a long time, we have adopted a special structure that can be maintained and used for a long time, and a classic and timeless design.

As the sixth product in the JINS Design Project, “HILO JINS x Patricia Urquiola” was developed in collaboration with Patricia Urquiola, a Milan-based designer who is active worldwide, as a sustainable product based on the concept of “HILO,” meaning “thread.” After more than a year of practical application testing, “Rilsan® Clear G850 Rnew®” by Arkema K.K., which contains castor oil obtained from castor seeds, a non-edible crop, is used as the material. Without making the trade-off between aesthetics and strength, which is one of the challenges for sustainable products, this collection combines durability and flexibility while achieving Patricia’s signature beauty of color.

Carbon Footprint Calculations of Leading Eyewear Products

JINS calculated CO2 emissions of its leading eyewear products at each life cycle stage. As a result, we found that CO2 emissions were high at their production stage. In this light, recognizing the importance of reducing production stage emissions, JINS will take initiatives to reduce CO2 emissions, including energy conservation and renewable energy use at its production factories.

CO2 Emissions Reduction through the Use of LED Lighting in Stores

JINS has switched to LED lighting in all stores in Japan with the aim of producing environmentally friendly stores and reducing CO2 emissions. As LED lighting has a longer product life and consumes less energy than ordinary lighting, we actively use it as lighting with low environmental burden.

Development of Environmentally-Friendly Stores

“JINS Maebashi Kojimata” was opened in January 2022 with the aim of becoming a pioneer in promoting sustainability by being environmentally conscious and building new relationships with the local community. Solar panels are installed on the roof of the store, a first for a JINS store. It is expected that approximately 70% of the electricity used at the store can be supplied by solar power generation, thereby reducing greenhouse gas emissions.

In Aizuwakamatsu City, Fukushima Prefecture, where the Smart City Concept and other unique urban development projects are underway, “JINS Aizuwakamatsu” opened in April 2022 as a roadside store that achieves environmental friendliness and coexistence with the community. The outside walls of the store are insulated to improve thermal insulation and the windows are double-glazed with a special coating. In addition, high-efficiency air conditioning and ventilation systems were installed, and solar panels were installed on the roof. As a result of these improvements in energy conservation performance, the building’s energy consumption was recognized as 39% lower in the “BELS evaluation,” an evaluation of a building’s energy conservation performance by a third-party organization, and the store became the first street-level store in the eyewear industry to receive the highest rank of five stars (*).
(*) Based on our own research

Adoption of Environmentally-Friendly Store Fixtures

Some JINS stores are actively using domestic wood for fixtures to reduce their carbon footprints and contribute to local communities. For example, JINS Namba Parks uses small diameter wood, which has few uses, for the fixtures and JINS Yume Town Saga uses cypress wood from Saga Prefecture.

At JINS Fuji Iriyamase opened in September 2022, the “PANECO®” recycled board made of circular materials was used in fixtures. No longer needed at JINS throughout Japan, the wood of approximately 46 store shelves and clothing, etc., slated for disposal were used as material and were newly remade as some of the six store shelves and service counters at JINS Fuji Iriyamase.
We plan to proactively use fixtures and building material with environmental consideration when opening new stores in the future.
We are planning to use more environmentally friendly fixtures and building materials when constructing and opening new stores in the future.

Energy Reduction with No Dress Code

There is no specific dress code for employees working at headquarters, and they can work in whatever clothing suits the outside temperature. In addition, JINS is actively adopting the Cool Biz concept, which encourages people to dress lightly during the hot season, and the Warm Biz concept, which encourages people to optimize their clothing to avoid relying on heading during the winter, recommended by the Ministry of the Environment. By allowing our employees to wear whatever they wish, we aim to foster a more creative workplace that values individuality.

Fuel Reduction through Decentralization of Distribution Bases

In September 2021, JINS started operation of the Osaka Warehouse as a new distribution base for the purpose of BCP measures and reduction of greenhouse gas emissions in line with business expansion. Having two distribution bases, one in Kanto and the other in Kansai, not only functions as a risk management system against natural disasters, but also significantly reduces the distance and time required to deliver products from warehouses to stores. As a result, we expect to reduce CO2 emissions by approximately 20% per year compared to the distribution system using only one base.

Reduction of CO2 Emissions by Improving Distribution Systems

In April 2022, JINS improved its product distribution system from two distribution bases in Japan to JINS stores nationwide. The frequency and volume of product shipments were reviewed according to the scale of sales at each store and optimized to reduce the overall number of shipments without causing product shortages. As a result, the number of product shipments was reduced by approximately 35%, which is expected to reduce CO2 emissions by approximately 15% compared to 2019.