JINS JINS PARK

CEO Message

Changing the Future Landscape
Through Eyewear

Infectious diseases, climate change, resource depletion, racial issues, and economic disparity. Our planet is currently facing a number of crises, no matter the region or country. I cannot help but think that these issues are sending us the message that humans must change.

The vision of JINS is “Magnify Life.” It expresses our hope for everyone to have a more enriched and boundless life, along with a strong desire for JINS to provide them with opportunities for that. In order to realize the true meaning of this vision, I have continually asked myself, “What does sustainability mean to JINS?”

“Changing the future landscape through eyewear.” This is the current Sustainability Vision that JINS has established. At the same time, we have also identified six material issues considered to be the most significant for JINS. There are a variety of themes given in these material issues: from reducing our environmental impact to considering the livelihoods and human rights of all people involved in the value chain.

Six Material Issues

  • Consideration for the
    environment
  • Human capital maximization and respect for human rights
  • Healthcare and innovation
  • Dependable products and services
  • Social contribution
  • Sound governance

Click here for JINS’ material issues

Solving social issues is not easy to do and requires a lot of time. However, we are proud of the fact that we have overturned conventional wisdom on eyewear many times over and expanded its possibilities through, for example, research on light to halt the progression of myopia and the development of products that analyze the human body and mind. That is why, in our approach to sustainability, too, we would like to take a fresh perspective and seek solutions that only JINS can provide, without being bound by conventional thinking. We would like to pursue the possibilities of eyewear and provide value to the world in turn. That’s our strong wish.

Are our business activities of use to society? Can our products and services contribute to solving the issues faced by society? We should always look at ourselves with such a critical eye. We want to continue to create a “new normal” one after another in the hope that the existence of JINS will make this world a little easier to live in and a more vibrant place.

Please continue to look forward to the future shaped by JINS.

Hitoshi Tanaka
President and CEO