Sustainability Vision

Good eyewear should
“change the future landscape.”
That is our belief.

The lives of people after they start wearing eyewear made by JINS, as well as all the workers involved in the industry, and ultimately, even people who do not use eyewear:
the future landscape that extends beyond the vision of each of these people will be reshaped into a sustainable and better one.

To this end, we are working on various missions.
For example, taking on the challenge of producing recyclable eyewear that will reduce environmental burdens. Connecting with and revitalizing local communities, along with supporting children. Researching light and promoting educational activities to raise awareness in order to help protect eye health. Manufacturing sensing devices to care for vision, as well as body posture and mental health.
And even developing medical devices that not only correct myopia, but proactively work to prevent it.

We are currently in an era where as much as one third of the world’s population is believed to have myopia, and the social costs associated with this condition continue to increase.
If the eyewear industry can bring about innovation in this respect, the resulting impact will change the future of society as a whole.

High quality at the best price for everyone who needs it.
With this hope, JINS has been looking ahead to the future of society through its eyewear and constantly taking action to overturn conventional wisdom since the time of its foundation, when it breathed new life into the industry’s conventional practices.

Magnify Life

Believing that the richness of humanity will spread out beyond our actions.